The Panini Company Business Plan

Business Plan â€Å"The Panini King†Ã‚  will provide freshly made Panini’s in a short time with several choices in the type of bread, cheese and meat for the customers. There will also be side–dishes such as chips, dips, and salads.Advertising We will write a custom term paper sample on The Panini Company: Business Plan specifically for you for only $16.05 $11/page Learn More It is being planned and built by an educated and vastly experienced entrepreneur, Mr. Peter McConkey. Since market conditions in an area can have a significant impact on the profitability of the restaurant (Goodpasture et al), â€Å"The Panini King† located in a busy business area will satisfy an unmet demand for fast food do-it yourself (DIY). The Panini King is not â€Å"just another† fast food company rather it will be a  unique combination of excellent customized food at value pricing in an entertaining atmosphere. Our studies and experience show that customers (1) want value for everything that  it purchases, (2) a clean restaurant (3) want choices (4) want useful suggestions, and (3) want quick service – a necessity for any fast food company (restaurantowner.com). Panini King will do this  by providing customized, fresh and tasty sandwiches  within a short frame of time. It will also provide customers options in bread, cheeses, and meat in their Panini’s along with a healthy salads, chips, and drinks. â€Å"In 2010, the United States fast food market is forecast to have a value of $57.6 billion, an increase of 12.1% since 2005† (McCarty).This plan is prepared to establish the financial viability of the restaurant and to raise $40,000 in a 7-year term loan to finance the equipment and leasehold improvements. Additional financing required will be provided by the owner. Objectives In the first three years of operation the objectives are to make the joint a popular destination for customers, ke eping the cost of food under 30% of revenue, keeping labor cost between 25 to 30% of revenue, reaching annual sales volume of  1 million dollars, controlling costs, and hiring professionals such as CPA’s, to keep the business under control.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mission The mission of â€Å"The Panini King† is to be a premier fast food company. Our guests will not just enjoy their Panini’s but also enjoy the ambience when visiting The Panini King, hoping to give an experience that is as pleasing to the senses as it is to the palate. With its comfortable, conversational surroundings, and quality ingredients, it is easy to see why Panini King would succeed in its mission (Panera Bread, 2009). Keys to Success There are key external factors that are outside the control of the owner but can have but are likely to have an impact on business (I BISworld). However, the keys to our success lies in : (1) Creating a friendly and comfortable atmosphere that will set us apart from our competitors. (2) Serving healthy menu selections at unbeatable prices in a clean environment, consistently. (3) Controlling costs and (4) Hiring and retaining the most suitable people for the job. Company Summary The identifying characteristics of the Panini King will be Entertaining surroundings, Quality food, Variety, Longer hours, Self-service, and Friendly employees. Company Ownership Peter McConkey, the  sole proprietor of the Panini King with Bachelors in Science degree from University California with Major in Economy and Minor in Management. Mr. McConkey had his initial experience from family owned business based on which he has launched his own business initiative. He also has experience in distribution and customer relationship and has demonstrated his skills in marketing and advertising. Start-Up Summary Panini Joint’s  start-u p expenses include Restaurant Layout – employees, and professionals to plan leasehold improvements and interior design. Travel – Travel expenses for Mr. Peter to travel to his location of business. Lease Hold Improvement/Equipment – would be installed after the initial planning. Marketing Strategy A mix of TV advertisements and distribution of flyers to local businesses will be used to announce the opening of the restaurant.  Local radio and print media will also be used to announce the opening of the best and only Panini fast food company in California. Free Panini’s will offered to the first 100 customers and a novel concept of having Panini’s named after customers who visit the joint the most and place it in a prominent place. The ultimate form of advertising is the word of mouth and this is what we will encourage our loyal customers to do on an ongoing basis.Advertising We will write a custom term paper sample on The Panini Company: Busi ness Plan specifically for you for only $16.05 $11/page Learn More Sales Strategy The sales strategy is to provide best customer service to increase  repeat customers.   Once the sales reaches over $ 400,000 per year we plan to open additional joints in other cities across USA. We intend to franchise the name and the business system across the country and maintain a standardized approach to all centers. This in turn will result in more jobs creation which will be available to young, dynamic and hard-working individuals. Bibliography Goodpasture, John et al, Restaurant Market Analysis. University of Wisconsin-Extension, 1994. Web. IBISworld â€Å"Takeaway Food Retailing in Australia†. 2009. Web. Mccarty, Michael â€Å"Fast Food Market Forecast – The Subway Example of Strategic Product Positioning.† Fast Food Market Forecast – The Subway Example of Strategic Product Positioning. 2007.  Web. Panera Bread. The Proof is in the Su ccess (2009).  Web. What Do Customers Want? (2009).  Web. This term paper on The Panini Company: Business Plan was written and submitted by user Bodhi Cruz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Documentary Review essays

Documentary Review essays The documentary I watched is about Thaipusam festival. I watched it on National Geographic Channel and was amazed to discover the meaning, the process and the traditions and practices of Thaipusam. It was interesting to watch the procession yet at the same time learn more about it in detail. Every January/February, depending upon the lunar month - on a full-moon day in the Tamil month of Thai, the Hindus will celebrate Thaipusam in honour of their Hindu God, Lord Subramaniam (sometimes referred to as Lord Murugan) who is a son of the Hindu God Shiva. He is believed to represent virtue, youth and power. As mentioned in the documentary, Thaipusam is celebrated in Singapore and also in Malaysia, although it does not occur in India, which is rather strange to me. Thaipusam is important to the Hindus, as they believe that it reinforces the solidarity of the minority Hindu community and symbolises the eternal struggle between good and evil. This festival is known for the devotees who fulfil vows by shaving their heads bald or performing rituals. Some have their cheeks, chest and tongue pierced with flesh hooks or thin sharp spear like metal rods that looks more like skewers. Personally, I find the piercing ritual rather horrifying as it was a gory scene with lots of blood. Some of the devotees carry milk pots, while some carry a 'Kavadi'. The Kavadi is a large festive structure, made of aluminium, covered with colour and peacock feathers. It symbolises a mountain, with an effigy of Murugan at the top. Some Kavadi can reach 3-4 metres in height. Others pull wheeled altars that are atta ched to the back by hooks. They all involve some form of body piercing. As they are said to be in a trance, there is no pain of piercing such stuff on their bodies. But as a viewer, it was rather painful for my sight. Young devotees as early as the age of 9 also participates in this festival, they have to go for a thorough bath du...

SMART Methodology Personal Statement Example | Topics and Well Written Essays - 1500 words

SMART Methodology - Personal Statement Example As I have outlined in my first assignment, my interaction in a group environment has been characterized by immense learning. However, I have identified areas that require my attention. Since I hail from a culture where people are generally shy and not too open, I tend to take time and effort to open up. In addition to this, since English is my second language, I am shy when it comes to interaction. Hence, I have outlined three important aspects I would like to work on. I would like to be more open and receptive to ideas, I definitely want to emerge out of the comfort zone and interact more freely; and I also want to learn to build my trust in people. In addition to this, I would also like to become a more involved team-player and develop leadership skills in order to help steer my team towards a goal. In this paper, I would be developing an Action Plan, based on the SMART Methodology, to overcome these problems and achieve the envisaged goals. ACTION PLAN My action plan would be chalked out in terms of the various stages involved in the process of attaining the envisaged goal. The following is the step-wise procedure towards achieving the goals: Areas of Concern:It is very important to outline the areas that require improvement, in order to chalk out the action plan. My biggest short-comings are, my inability to open up and talk without feeling shy or intimidated. Once I achieve this goal, I would want to look at becoming a team-player, communicating effectively and acquiring leadership skills. Hence, these are the problems I would like to address and work on improvising, in my Action Plan. Addressing the Areas of Concern: An action plan, based on the SMART methodology is based on the following aspects: It is Specific in nature, Measurable in terms of time-frame and effectiveness, Achievable, Relevant to the areas of concern and finally, Trackable. The following action plan is based on these pointers: In order to open up and become less shy, I would firstly start identifying my feelings and what I would really like to communicate, Unless I am clear about this, I cannot communicate the same with the others. Upon understanding this, I must write it down. This will help train my flow of thought and help me express myself better. The writing can be formal or informal, based on the kind of emotions and the kind of interaction I would like to have. In a formal atmosphere, I would definitely like to express myself in a formal tone, without delving into informal aspects. This process is specific, because it is directly aimed at procuring a particular result that I have set. The time-frame set for this is at least a continuous cycle of fifteen days. Rigourous pursuit in this direction, would ensure that I am able to express myself clearly and in entirety. In the process of developing my ability to express myself, I would start interacting with people slowly. Every person has a comfort group. I would firstly open up with people that I am comfortable with. Their encouragement would give me the requisite confidence in taking my pursuit further. In addition to this,I would also work on improving my communication skills

Historical figure-prove with evidence that Jesus actually excited Research Paper

Historical figure-prove with evidence that Jesus actually excited - Research Paper Example In the simplest terms, this is the case of Paul having the means to verify through James whether he had a brother Jesus or not. This is a natural means of verifying Jesus’ existence through relationships verification. This same process works in the case of for Paul directly knowing Peter, the disciple who is nearest to Jesus. If Jesus did not exist, then Peter would have told Paul so. This is common sense, given the public nature of Pauls work. Peter would have corrected him if Jesus did not exist. Also, Jesus being a life-defining figure for Paul, it would have been fantastic if he did not try to discuss Jesus with Peter and James. Peter and James would have corrected hm if Jesus did not exist. The personal relationships of Paul with James and Peter therefore stand as very solid pieces of evidence for the historical existence of Jesus. In turn, Pauls life accounts in the Bible can be taken as concrete evidence for the same (Ehrman, 2012). In Galatians 2, we have an account of the precise nature of that personal relationship and interaction between James the brother of Jesus and Paul, with Paul attesting to his being accepted by the disciples as a representative of the church to the Gentiles, in the same manner that Peter was the apostle for those who were part of the group of circumcised people. â€Å"James, Cephas and John, those esteemed as pillars, gave me and Barnabas the right hand of fellowship when they recognized the grace given to me (Galatians 2:9 New International Version). In Galatians 1, too, Paul narrates his personal close contact with Peter, who he calls Cephas, and his encounter with James. This was when he visited Jerusalem, and when he stayed there with Peter for fifteen days: â€Å"Then after three years, I went up to Jerusalem to get acquainted with Cephas and stayed with him fifteen days. I saw none of the other apostles—only James, the Lord’s brother† (Galatians 1:18-19). Evans (2012), on the other hand, focuses on the

LOVE Essay Example | Topics and Well Written Essays - 1500 words

LOVE - Essay Example According to More’s work, love influences the duties assigned to individuals in different fields in life. In support of this assertion, More expounds on how love make men accept women to be assigned light duties (Barnet and Bedau 464). It is out of love that women are spared from things that can affect them in life. In connection with this, More also claims that Stewards ensure people work to earn a living but do not wear them out by keeping them at work for long hours. That is, the practice of humanity as a result of love make people save other people from problems since charity begins from home (Barnet and Bedau 468). In his work, More also argued that it is bad to deprive other people pleasure so that you can enjoy it yourself. According to him, depriving oneself pleasure for other person’s enjoyment portrays one’s humanity (Barnet and Bedau 468). In addition to this, More asserts that taking care of patients and providing them with what they need for recovery is a product of love (Barnet and Bedau 473). In tandem with More’s argument, the poem â€Å"Love is Sickness† presents love in a unique way. The metaphor â€Å"love is a sickness† shows that the modern society compares love to the sickness that affects the patient (a person in love). From the claim, it is apparent that love has symptoms, and it can be diagnosed. The poem also claims that love is full of uncontrollable woes.

Physical Activity Interventions for Postpartum Depression

Physical Activity Interventions for Postpartum Depression One of the most hazardous occasions for women to indicate depressive symptoms is the period that follows childbirth (Robertson, Celasun Stewart, 2003). According to http://www.apa.org (2015) the percentage of women that are likely to experience symptoms of postpartum depression ranges between 9% and 16%. According to the same source (http://www.apa.org, 2015) new mothers diagnosed with postpartum depression lose the ability to cope with everyday tasks and infant care and are prone to experience stress and melancholia. Robertson,Celasun Stewart,(2003) underline the correlation of the postpartum depression symptomatology with symptoms of severe depression such as lack of energy, low mood and loss of the ability to experience pleasure and report the probable presence of suicidal thoughts. The same researchers also address this complex disorder for new mothers as a severe health issue that affects the immediate family of the women and pinpoint the need to provide efficient solutions to the target population. According to the official website NHS.uk(2015) physical activity has been identified as one of the most prevalent options of treatment of mild depression and evidence supports the coping skills physical activity provides to depressive patients.The website also informs that the psychological therapies such as Cognitive Behavioural Therapy and interpersonal therapy, are the first choice of treatment for moderate postnatal depression to women with no psychiatric history. Robertson, Celasun Stewart,(2003) associate the lack of evidence on successful physical activity interventions as potential alternative treatment for postpartum depression with the undermining of the disease by patients and health professionals, particularly when there is scientific evidence on the positive impact of physical activity on depressive symptomatology(Nice.org.uk, 2009). Currie, Develin, (2002) acknowledge the lack of leisure time due to childcare and financial struggle as potential barriers for mothers with postnatal depression to engage to physical activity programmes. The meta-analyses conducted by Dennis Dowswell(2013) on postnatal depression revealed that, compared to standard treatment ,when women received interventions with psychological or psychosocial context, they were less inclined to develop symptoms of the condition. In their meta-analysis, Daley, Jolly, MacArthur(2009) did not attain evidence to support the replacement of traditional treatment of post-natal depression , with exercise interventions that can deliver results as successful as standard treatment. In a meta analysis (Dally, Jolly, MacArthur,2009)pram –walking group intercessions have been reviewed as easily accessible to women that are diagnosed with postnatal depression and are promoted by well-being practitioners as beneficial. The findings also indicate that Intervention focused on aerobics have successfully reduced the levels of depression for mothers and it might be profitable for future interventions targeting PND to include a mixture of aerobic and mild exercise. The first intervention to be discussed is conducted by Armstrong Edwards(2004), where they designed a 12-week randomised controlled trial for women that have delivered a baby in the past year. The aim of the RCT was to investigate the impact of a physical activity intervention group which involved pram-strolling women with their infants contrasted with the control group that provided social support. Kanotra et al(2007) acknowledge social support as one of the basic needs that arise for women postpartum.The meetings of the social support group were non-organized. In the pre-intervention stage of physical wellness, depression levels and social support were evaluated by quantitative measures. The same measures evaluated the effects after the 12th week when the Intervention was completed. The aim of the Intervention was for the pram-strolling group to indicate a decrease of the symptoms of postnatal depression while enhancing their wellness levels. The enhancement of the social support levels of both groups and the participants’ perspectives of the activities were defined as secondary endpoints. The researchers deduced that pram-strolling groups, integrated with psychological treatment and medication, can provide a cost-effective alternative form of coping with postnatal depression and improving their personal lives, especially when traditional treatment fails to provide efficient results. Robertson, Cesalun, Stewart (2013) acknowledge the Edinburgh Postnatal Depression Rating Scale (EPDS), a set of 10 question self-rating scale as the most efficient and approximate to medically evaluated measures for depression. The researchers (Armstrong Edwards, 2004) supported that there was a correlation among fitness and depression; the improvement of the one had a significant effect on the improvement of the other. The results supported this rationale. The authors also suggested that other factors could influence the amelioration with regards to the depression levels.. The findings of the trial showed that in the first group, the symptoms of depression were diminished as well as the physical condition of the mothers was considerably ameliorated. Furthermore, social support was sustained at the same levels for the two groups. Although one of the hypothesis was confirmed, several weaknesses of the study have been acknowledged by the researchers that can undermine the value of the trial and establish it as not applicable to new mothers with postnatal depression(Armstrong Edwards,2004). As it has not been supported by evidence that the Cornish Walking Wheel, which was the measure used for fitness evaluation, can provide an accurate representation of â€Å"the maximum volume of oxygen consumption (VO2max)† (Armstrong Edwards, 2004, pp.6), it is not a reliable measure for fitness evaluation and needs to be examined in future research. Although it is acknowledged that the researchers tried to evaluate the Cornish Walking Wheel in the pilot study they conducted, this evaluation is not sufficient for the fitness measure to be perceived as reliable for fitness evaluation and future research on physical activity interventions of postnatal depression can explore the validity of the measure. Another weakness of the trial as recognised by Armstong Edwards(2004) is the choice of Social Support Interviews (SSI) in the Social Support Group. Although the questionnaire has been used in previous research (O’Hara,1995), it was not assessed for this Intervention against other validated measures. The authors recognise that the lack of results on the levels of social support could be attributed to the brief span of the trial and the measurement’s inability to recognise even mild variation of the social support levels provided to the targeted population. In order for Interventions to be reliable measurement-wise, Armstong Edwards (2004) suggest that the formulation of appropriate measures for each exercise group of postnatal women needs to be established. Armstrong Edwards(2004) raise another issue regarding the small sample of the trial (19 participants) which does not allow the results of the interventions to be generalized. Some other traits that confine the generalizability of the findings include the demographic homogeneity of the trial’s participants as well as the correlation of their high educational, socioeconomic background and regional proximity. As a result, the findings of the interventions, although successful to an extent, they are not applicable to different populations. In order to confirm the success of the randomised controlled trial for postnatal depression focused on pram- walking activities, future trials should be designed to target demographic heterogeneity and the recruitment of participants from various ethnical and socioeconomical backgrounds(Armstrong Edwards,2004). The second study of choice is a pilot study conducted in the UK. In their pilot study Gillinsky, Hughes McInnes(2012) executed a randomized controlled trial that consists of two groups with exercise courses and one 10-week body with pram-strolling activities. The pilot study aims to alter the behaviour of exercise and physical wellbeing and research the efficiency of behavioural and motivational intercessions. The application of accelerometers in the MAMMiS trial (Gillinsky, Hughes McInnes,2012) provides validity to the trial by measuring impartially the levels of physical activity of the participants for a week. The fact that the accelerometer is on for all the wakening hours of their daily schedule is one of the criteria to differentiate this study to more traditional ones on postnatal depression, is ithe fact that it provides flexibility to the daily schedules of new mothers by measuring the physical activity around the clock. One of the advantages of the study is the design (RCT),due to the nature of randomised controlled trials providing evidence that the results of an intervention are caused by the treatment option via randomization(Ebbp.org,2015) and the 12-week follow-up after the intervention is completed. One of the limitations of this trial is that it is a pilot study and pilot studies are implemented to locate certain weaknesses and modify them in order to design a larger, successful trial. Pilot studies explore the potential of an intercession and their results should not be taken at face value, especially because the sample sizes of a pilot study are always small(Leon, Davis Kraemer,2011).Furthermore, the efficacy of the study is potentially limited due to the fact that the trial is delivered by only one health-care professional and to a specific population in the Scottish countryside. In order to design successful intercessions of physical activity on PND based on this pilot study, the target population and the researchers involved need to be distinctive(Gillinsky, Hughes McInnes,2012). On an analysis focused on the impact of exercise on depressive symptoms Daley, Jolly McArthur(2009) concluded that physical activity interventions can be successful only as complementary treatments of postnatal depression, as there was no evidence to indicate successful rates when patients replace standard treatment(medication and psychological support) with exercise. Strà ¶hle (2008) in his paper reaches the same conclusion by arguing that although exercise has not been assessed on delivering clinically valid findings and as a result it cannot be applied instead of traditional treatment, whose clinical value is established. However, he acknowledges the helpful reaction exercise has on depression and encourages future researchers to investigate the appropriate duration and regularity of physical activity interventions(Strà ¶hle,2008). In addition, Robertson, Celasun Stewart(2003), recognise as unlikely for researchers to develop a single effective treatment option for the whole po pulation of postnatal depression, considering there is a variety of probable factors than can lead to the development of postnatal depression. Nevertheless, they underline the demand for sufficient evidence that can be used as a manual from professionals in primary and secondary care.(Robertson, Celasun Stewart,2003). Conclusively, it has been reviewed that studies investigating the efficiency of physical activity on postpartum depression (Daley, Jolly McArthur, 2009) lack sufficient follow-up findings and are characterised by small samples. These two factors indicate that postnatal depression interventions targeting exercise have not been sufficiently explored and future researchers should concentrate on developing interventions with larger populations and longer span of follow-up effects.After the literature review conducted by the National Institute for Health and Clinical Excellence in England (NICE)(Nice.org.uk,2009) that supports the benefits of exercise on patients that indicate mild depressive symptoms, the next steps of the research community should be the formulation of cost-effective interventions of moderate exercise that can contemplate the treatment of women diagnosed with postpartum depression (Daley, Jolly,McArthur, 2009). REFERENCES http://www.apa.org,.(2015). Postpartum Depression Fact Sheet. Retrieved 2 March 2015, from http://www.apa.org/pi/women/programs/depression/postpartum.aspx Armstrong, K., Edwards, H. (2004). The effectiveness of a pram-walking exercise programme in reducing depressive symptomatology for postnatal women. International Journal Of Nursing Practice, 10(4), 177-194. doi:10.1111/j.1440-172x.2004.00478.x Currie, J., Develin, E. (2002). STROLL YOUR WAY TO WELL-BEING: A SURVEY OF THE PERCEIVED BENEFITS, BARRIERS, COMMUNITY SUPPORT, AND STIGMA ASSOCIATED WITH PRAM WALKING GROUPS DESIGNED FOR NEW MOTHERS, SYDNEY, AUSTRALIA. Health Care For Women International, 23(8), 882-893. doi:10.1080/07399330290112380 Daley, A., Jolly, K., MacArthur, C. (2009). The effectiveness of exercise in the management of post-natal depression: systematic review and meta-analysis. Family Practice, 26(2), 154-162. doi:10.1093/fampra/cmn101 Dennis CL, Dowswell T. (2013). Psychosocial and psychological interventions for preventing postpartum depression. Cochrane Database of Systematic Reviews, 2, Art. No.: CD001134. DOI: 10.1002/14651858.CD001134.pub3 Ebbp.org,. (2015). EBBP. Retrieved 3 March 2015, from http://www.ebbp.org/course_outlines/randomized_controlled_trials/ (EPDS), E., Depression., P. (2015). Edinburgh Postnatal Depression Scale. Psychology Tools. Retrieved 4 March 2015, from https://psychology-tools.com/epds/ Gilinsky, A., Hughes, A., McInnes, R. (2012). More Active Mums in Stirling (MAMMiS): a physical activity intervention for postnatal women. Study protocol for a randomized controlled trial. Trials, 13(1), 112. doi:10.1186/1745-6215-13-112 Kanotra, S., D’Angelo, D., Phares, T., Morrow, B., Barfield, W., Lansky, A. (2007). Challenges Faced by New Mothers in the Early Postpartum Period: An Analysis of Comment Data from the 2000 Pregnancy Risk Assessment Monitoring System (PRAMS) Survey. Matern Child Health J, 11(6), 549-558. doi:10.1007/s10995-007-0206-3 Leon, A., Davis, L., Kraemer, H. (2011). The role and interpretation of pilot studies in clinical research. Journal Of Psychiatric Research, 45(5), 626-629. doi:10.1016/j.jpsychires.2010.10.008 Nhs.uk,. (2015). Postnatal depression NHS Choices. Retrieved 2 March 2015, from http://www.nhs.uk/conditions/postnataldepression/pages/introduction.aspx Nice.org.uk,. (2009). Depression in adults: The treatment and management of depression in adults | treatments-for-mild-to-moderate-depression | Information for the public | NICE. Retrieved 2 March 2015, from http://www.nice.org.uk/guidance/cg90/ifp/chapter/treatments-for-mild-to-moderate-depression Ohara, M., Swain, A. (1996). Rates and risk of postpartum depression— a meta-analysis. Int Rev Psychiatry, 8(1), 37-54. doi:10.3109/09540269609037816 Robertson, E., Celasun, N., and Stewart, D.E. (2003). Risk factors for postpartum  depression. In Stewart, D.E., Robertson, E., Dennis, C.-L., Grace, S.L., Wallington, T.(2003). Postpartum depression: Literature review of risk factors and interventions. Strà ¶hle, A. (2008). Physical activity, exercise, depression and anxiety disorders. Journal Of Neural Transmission, 116(6), 777-784. doi:10.1007/s00702-008-0092-x

Effects of Child Abuse on Psychological Development :: Effects of Child Abuse on Behavior

Most people do not know how to cope with abused children. I became interested in this topic because when I was a teenager I had a friend who was abused by her stepfather and I didn’t know how to help her. I would like to know how children’s psychological development is affected, and how we can help these children cope with their misfortune. The most common effect is that maltreated children are, essentially, rejected. These destructive experiences impact on the developing child, increasing the risks for emotional, behavioral, social and physical problems throughout life. The purpose of this paper is to outline how these experiences may result in such increased risks by influencing the development of the child’s psychology. Psychological Development Child abuse is not a new problem. Each year in the United States alone, there are over three million children who are abused or neglected by their parents or caregivers. Many are brutally beaten and permanently injured. Child abuse has been a problem that has existed through out history and in recent years many researchers have begun dealing with this issue. There is a variation among researches on their approach to the topic. Child abuse is not only the mental or physical injury it is also sexual. These kinds of abuses harm the child’s mental and physical health. The emotional and psychological effects of maltreatment may be far more harmful to the well being of the child than the apparent physical injury. Many studies indicate that abused children are at increase risk of becoming like their parents and repeating the abusive pattern of child rearing to which they were exposed (national committee for prevention of child abuse 1983). Background Child abuse and neglect has recently become the focus of attention of all prevention centers and organizations for children care. Mistreatment of children has existed through history. Children are unable to protect themselves of physical abuse. They have been abandoned, terrorized, beaten, killed and sexual abused. A major portion of the literature of my review focused on child abuse has dealt with the personality characteristics of the abusive parent and the abused child rather than focus on the psychological damage sustained by the abused child. When we think of a â€Å"family† in a typical setting around the fireplace we may picture a beautiful and calm environment where everything is perfect. The reality here in this domestic tranquility is when we realize that the concept of â€Å"family† is the most frequent place of all types of violence (Gelles, 1979).

Victoria Secret in Turkey

The Middle East consists of several countries in West Asia. Armenia, Azerbaijan, Bahrain, Gaza Strip, Georgia, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, West Bank, and Gaza, are all the 19 countries that are categorized as the Middle East. The term Middle East is considered to be a Eurocentric term and is used as a synonym for the Near East. Since the Middle East extends over so many countries, there are major economic, cultural, and religious differences.Some of the countries in the Middle East are extremely wealthy oil nations like Saudi Arabia, Qatar, and United Arab Emirates, that generate large amount of revenue and are on the top list of the world’s wealthiest nations based on income per capita. And then there are some really poor nations, like Gaza and Yemen, which are characterized by unrest and war. The Middle East also varies a lot when it comes to culture and religion. Islam is the biggest religion i n the Middle East and many of the countries have really strict religious rules, with little freedom for women.But there are also countries where Judaism and Christianity are represented, and women have equal or almost equal rights as men. Victoria’s Secret was founded in 1977, in San Francisco by Roy Raymond. It started with three stores and a mail-order catalog. In 1982, after only five years of operations, Raymond sold the company to Leslie Wexner for $4 million. During the 80’s Victoria’s Secret rapidly expanded into U. S malls. By the early 90’s Victoria’s Secret had become the largest American lingerie retailer, topping one billion dollars.There are approximately 1,000 Victoria’s secret lingerie stores and 100 independent Victoria’s Secret Beauty stores in the U. S. We sell a range of brassieres, panties, hosiery, cosmetics, sleepwear, and other products. In 1995 Victoria’s Secret had their first fashion show, which today has become a huge hit. The show features some of the world's leading fashion models such as current Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, and Miranda Kerr. Because of the huge differences in economy, culture, and religion, we at Victoria’s Secret decided to focus on one country at a time.We decided that it would be the best opportunity to open our store in Turkey. Turkey has the largest economy in the Middle East based on nominal gross domestic product (GDP) and the cultural and religious barriers are not as dominant as in some of the other Middle Eastern countries. Turkey also has a huge market for tourism. Market Turkey has a large population with 71 million people. They have generally a young population, with 61% of the people being younger than the age of 35. Turkey’s average gross national product (GNP) per capita is $7,500.About 71% of the population lives in the urban areas. Istanbul is Turkey’s largest city with about 12 million peo ple, and Ankara, the capital, has about 5 million people. Turkey is located in Southeastern Europe and Southwestern Asia, bordering the Black Sea and the Aegean Sea. Turkey’s location gives them an excellent base for economic activities throughout the region. Turkey has a budget revenue of $176. 8 billion and a budget expenditure of $189. 2 billion. Turkey is running a budget deficit of 1. 6% of real GDP.This budget deficit, together with uncertainty related to the monetary policy-making, and political disorder in Turkey’s neighbor countries, makes the Turkish economy vulnerable to destabilization shifts in investors’ confidence. Turkey has a young and well-educated population, but 10. 3% of the Turkish population is unemployed. The labor force is 27. 43 millions, where 25. 5% works within the agricultural sector, 26. 2% works in industries, and 48. 4% works within the service sector. Young people between the age of 15 and 24, 25% are unemployed. Women are still an untapped labor force in Turkey.Researchers say that about half of all Turkish women enter the labor market at some point in their lives, but most end up quitting because of family obligations or poor working conditions. We feel that this is a great opportunity for our company, because our target market is women. We will strive to create ideal working conditions for all of our employees so they feel that they want to keep working for Victoria’s Secret. Economic and Political Climate We at Victoria’s Secret have been attracted to the Turkish market by the country’s rapidly expanding economy, political and economic stability, and the possibility of European Union membership.Since Turkey is an associated member of the EU, it had to adopt many directives, regulations, and laws that are required by the EU. Turkey is going through changes, to strengthen its democracy and integrate its economy into the global market. The changes that Turkey is going through are goin g to be beneficial to us, because it will make Turkey an easier market to enter and to do business in. It is also crucial for us that Turkey’s government are become a more stable government. It would be hard for Victoria’s Secret to thrive when the government is unstable and there are rapid and drastic policy changes.For a business to survive in a foreign country, it is crucial that there is a government that can maintain itself in power and whose fiscal, monetary, and political policy are predictable. Turkey has an open market economy, with a blend of both modern and traditional industries. Turkey’s industry and service sector are becoming the major drivers of the Turkish economy. Their private sector is becoming increasingly important, as state involvement is reducing. The traditional textiles and clothing sectors, still account for one-third of industrial employment in Turkey.During 2011, the United Sates exported to Turkey for $15 billion, this is 34% increa se from 2010. Foreign direct investment (FDI) has in the recent years been attracted to Turkey because of their market reforms, strong growth and economic and political stability. The U. S. has officially invested about $6-7 billion in Turkey, a number that is understated because U. S. companies have invested through third countries. There are no restrictions over the export of goods from Turkey. Exports are exempt from the value added tax (VAT), duties and transaction taxes. Goods manufactured in Turkey have a duty free access to the EU.There are also no import restrictions over goods imported to Turkey, with the exclusion of some restraints of very minor character. For imports that are imported to Turkey from countries other than European Union, customs duties and charges are applicable in agreement with the requirements of the customs union. Regardless of origin of goods, whether from the EU or a non-EU country, VAT is at a rate 18% (1% or 8% for certain basic goods). Good and se rvices imported into the country, industrial, commercial, agricultural goods and services, and deliveries of goods and services caused by other activities, are all subject to VAT.The guidelines involving to the remittance of foreign capital and dividends out of the country are set out in Law No. 1567. According to these regulations, foreign investors have the same privileges and responsibilities as Turkish investors. The regulations also guarantee the transfer of profits, fees, and royalties and the repatriation of capital in the case of a liquidation or sale. For foreign businesses to enter into Turkey there is no longer a minimum amount of capital requirement, due to Turkey’s new Foreign Direct Investment Law. â€Å"It is no longer obligatory to bring a minimum of $50,000 in share capital. As long as the form of company is included in the Turkish Commercial Code, it is your own choice on what company you want to establish. â€Å"It is no longer obligatory to establish eit her a limited liability company or joint stock company. † In 2006, Turkey cut its corporate income tax rate from 30% to 20% making it one of the most competitive rates in the OECD. These corporate income tax rates, has mad Turkey an attractive business environment that presents advantages and potential opportunities for business wishing to enter the market. Culture and InfluencesCulture is defined as â€Å"the sum of the total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations. † Societies are composed of its people and their culture; it is therefore difficult to talk about one aspect without referring to the other. Sociocultural has become the term that is used among businesspeople when talking about cultures and societies. For Victoria’s Secret to be successful in opening a store in Turkey it is crucial for us to realize that there are a culture differences from that of our own, as well as learning the characteris tics of the culture so that we can adapt to them.Since culture is so broad, a listing of its components may ease the analysis of the sociocultural viewpoint. These components include: aesthetics, attitudes and beliefs, religion, material culture, language, societal organization, education, legal characteristics, and political structures. The component that apply for Victoria’s Secret launch in Turkey is in particular religion, but aesthetics, and societal organization can also have an impact.Religion is an important component of culture and holds responsibility for many attitudes and beliefs the people have. In Turkey, the people practices the religion Islam and the population consist of 99. 8% Muslims, mostly Sunni. The Muslims follows the Koran, which is the collection of Allah’s revelations to Muhammad, and is said to be the messenger of God. Following the Koran means freedom, and it is said to bring happiness for the Muslim to follow Gods word. For all Muslims the basic spiritual duties consist of the ive pillars of faith: accepting the confession of faith; making the five daily prayers while facing Mecca; giving charity; fasting during the daylight hours of Ramadan, a 29- or 30-day month in Islam’s lunar calendar; making a pilgrimage to Mecca at least once in a person’s lifetime. The Turkish state is becoming more and more modernized, and so is also its religion. Turkey seeks to modernize Islam because they believe that it might hinder their development in becoming a more globalized and modern country. We believe that Turkey is a good place to open our next store in the Middle East because they are open for this kind of new businesses.Aesthetics refers to a culture’s sense of beauty and good taste. As the Turkish people are getting more modernized, they will also get more influenced by the rest of the world. We believe that the fashion trends that are popular in the U. S. will become popular in Turkey as well, and that V ictoria’s Secret lingerie can become part of the Turkish women’s daily life. Societal organization â€Å"is the patterned arrangement of relationships defining and regulation the manner by which its members interface with one another. The women in Turkey don’t have the same status as women in the U. S. , and the men and women’s roles may vary a lot. This might cause a problem when launching Victoria’s Secret in Turkey, nevertheless, we believe that the Turkish women, as they get more influence by the fashion trends in rest of the world, they will create a desire to buy our products. Victoria’s Secret is facing some sociocultural challenges when launching our business in Turkey, and we will have to give our customers some time to adapt to our products.However, when considering Turkey is development toward a more modern and global nation we have a bright outlook for the future, and believe those challenges will be exciting to tackle. Competit ion â€Å"International strategy is concerned with the way firms make fundamental choices about developing scare resources internationally. † It is going to be crucial for Victoria’s Secret to implement an international strategy because it involves decisions that deal with what products or services to offer, which markets to enter, and how to compete.It also deals with all the various functions in the organization, such as marketing and production. The goal with an international strategy is to create competitive advantage, which means that the business has achieved and maintained a unique and valuable position both globally and within a nation. To create sustainable competitive advantage it is important that a product or service creates value for consumers and for which customers are willing to pay for, are rare, are difficult to imitate or substitute, and are organized in a way that allows the company to fully exploit and capture the value of the product or service.Th ere are numerous lingerie companies in Turkey that can act as competitors when launching Victoria’s Secret in the country. The Turkish economy is growing and the local companies are developing great skills when it comes to adapt to customers demand, which results in companies that are becoming stronger when competing in the global market. However, the main reason why Victoria’s Secret has become so successful is because we have been able to create products and services that meet the criteria for a sustainable competitive advantage. Therefore we believe that we will be able to successfully compete against the Turkish lingerie companies.Turkish is the predominant language in Turkey, spoken by 90% of the population. Minority languages include Kurdish, which is spoken by 6% of the population, although this isn't recognized as an official language. 1. 2% of the Turkish population speaks Arabic but most of those speakers are bilingual and speak Turkish as well. Because we wi ll compete at a local level we believe that it will be important to communicate in Turkish. We will make sure that we have employees that are fluent in Turkish to be a part of our marketing and business team in order to establish a local presence with our products.Because verbal communication is more dominant than written expression in business in Turkey we will focus much of our advertising through media such as radio and TV. Since most of population is Muslim we have to take this into consideration when creating our advertising campaigns. Something that could be a challenge for us is the variable prices many stores and competitors have. This cultural difference where everything is negotiable have to be considered when entering Turkey. A wide range of shops has no prices listed. Customers simply have to ask the price of everything and the sales person will have the right answer.Even luxury shops selling diamond jewelry are open to negotiation. We have chosen not to adjust to this c ultural difference. It does not go well with our business model and we believe that customers will be able to adjust to Victoria’s Secret stricter price listings. But, it is still something to be aware of when training our employees that will be working in our stores. Special offers and other sales or marketing tricks are common in the Turkish business environment. The â€Å"buy one, get one free† offer can be seen in most retail stores in Turkey. This is something that we will use and take advantage of.We will use the same strategies as we have in the US. Making special offers for customers if they buy more than one of selected items. Seasonal offers will also be implemented. Victoria’s Secret in the Middle East We want to make Victory Secret the most known lingerie brand in the world. By expanding with a third store in the Middle East, and more specific in Turkey, we are certain that we will be able to reach this goal. Works Cited https://www. cia. gov/library /publications/the-world-factbook/geos/tu. html http://blog-en. icanlocalize. com/2008/09/marketing-challenges-turkey/ http://www. communicaid. om/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Turkey. pdf http://export. gov/turkey/doingbusinessinturkey/index. asp http://www. isik-ymm. com. tr/doingbusinessinturkey. pdf http://blog-en. icanlocalize. com/2008/09/marketing-challenges-turkey/ http://www. drpatrickcarter. com/blog/2010/09/marketing-in-turkey/ http://www. bbc. co. uk/languages/european_languages/countries/turkey. shtml https://www. cia. gov/library/publications/the-world-factbook/geos/tu. html http://www. nytimes. com/2011/05/05/world/middleeast/05iht-M05-WORK-WOMEN. html https://www. cia. gov/library/publications/the-world-factbook/geos/tu. html

Armor In The Middle Ages

Armor In The Middle Ages In the middle ages armor was important to all knights. The very first knights were protected by haubeks that were made out of chain mail. Over the chain mail they wore a surcoat. The surcoat was used to keep the knight from getting too hot in the sun. It also displayed the coat of arms. This type of armor was mostly used in the 1100's.Then during the 1300's knights started using plate armor. Plate armor was a silvery steel made into different shapes for the different parts of the body. The armor did not cover the neck, back of legs and arms so the wore chain mail in those places. Chain mail was also worn on the feet like shoes.By the 1400's knights wore complete body plate armor that weighed 40 to 55 pounds. Even with how much it weighed and the fact that it was steel it was actually very flexible.English: Close up of antique Mughal riveted mail a...The armor may have been able to stop a sword blow or a bash from a mace but was no match to a well aimed crossbow bolt or a long bow sha ft aimed at the right place. Plate armor was used until the development of rifles and cannons after which the armor was rendered useless.

buy custom Management Planning Tools essay

buy custom Management Planning Tools essay Singapore Zoo lies with twenty eight hectares of land, in the Upper Selectar Reservoir. The reservoir lies within central catchment area, which is heavily forested. The zoo contains at least three hundred and fifteen animal species, and attracts more than 1.6 million visitors every year. The Zoo has always followed the modern pattern of displaying animals. The zoo displays animals in an open and naturalistic exhibit, having moats, barriers and glass between visitors and animals. The major activity at Singapore Zoo is viewing wildlife. The attractions include the Australian outback, which includes animals like Kangaroos, birds that can swallow metallic object and lizards having accessories around their necks. At the outback, visitors can encounter roos, grey kangaroos, dandy marsupials and agile wallabies skipping freely. there are rustic shed at the walkthrough sheds, showcasing a collection of educational interpretive and amazing reptiles. Another attraction is the critters longhous e, which houses curios critters, Goeldis monkeys, mousedeers, Kinkajous and leopard cats. at the cat country show, visitors come in close encounters with big cats like leopards, lions and the jaguar. In addition to this, Elephant of Asia is a show that recreationists can not fail to marvel at. It showcases the rich exotic Asian colors with the Asian elephants. The Singapore Zoo is also flashed up by the presence of the Orangutan Species and proboscis monkeys. there are educative information on these animals, that will leave the recreationist more knowledgeable on wildlife species, lifestyle and culture. Visitors also have the opportunity to experience Africa in the zoo, with the presence of Ethiopian baboon, the Hamadryas baboons, African lions, zebras, African wild dogs, Cheetahs, Giraffes, and White rhinos, all present at the wild Africa attractions. Because the zoo is a family recreation center, children have the opportunity to marvel too. Despite the above attractions, children can also experience the rainforest kidzworld which includes a variety of exhilarating activities. Rainforest contains educational and fun activities such as pony rides, horse carriages, and unique picturesque. Because the zoo attracts many visitors, the management is bound to face several issues relating to visits to the park. The major issue at the zoo is overcrowding. The park attracts many visitors that are sometimes beyond its carrying capacity. Over crowding causes many issues that both the management and visitors cannot ignore such as pressure on the available attractions and exceeding the carrying capacity. Over crowding also influences poor disposal of litter. It is difficult for visitors to allocate litter bins when people are crowded, which in turn influences visitors negligence and lack of responsibility towards disposing litter. Despite having litter bins, some visitors leave trash everywhere, which is a health hazard to the animals. Poor disposal of litter and trash may lead to the exposure of toxic substances to the air, leading to air pollution. Animals may swallow the litter, which contains a harmful substance such as pesticids and oil. In the long run, littering endangers the surrounding environment, as well as the stability of the park, especially the safety of animals. The management can use several approaches to manage these issues for the visitors benefit, as well as the benefit of the animals. In the planning and management approaches, Singapore Zoo management can utilize a number of available tools that make park and zoo management easy. These tools include the Recreation Opportunity Spectrum (ROS), the Limits of Acceptable Change (LAC), Visitor Activity Management Process (VAMP), Visitor Impact Management (VIM) and Visitor Experience Resource Protection (VERP). Visitor Impact Management This management tool covers a variety of techniques and processes for supervising visitors, their impacts and their activities in specific areas (Buckley, 2004). Public and private organizations in the tourism sector use this tool for managing natural areas that require special protection. VIMs focus is on the visitor impacts on specific locations. This management tool, just like the visitor Activity Management tool, relies on specific methods for its application. The methods include education, track hardening, time mechanisms, behaviour management and other design led solutions. VIM processes recognizes the standards and indicators for mangers to obtain desired goals. the managers at Singapore Zoo would need to state the zoos goals, in order to utilize this tool. The goals can range on the type of resources, activities, and the recreationists. Therefore, if the goal of the zoo is to maintain the animals health or increase visitors per year, the management can utilize VIM to help the zoo achieve this goal. In this aspect, the tool resembles Limits of Acceptable Change, though its techniques are simpler than those of LAC, and were the first ones to be developed. VIMs techniques are more familiarized to respond to the perceptions of managers instead of the stakeholders. Additionally, it is easy to incorporate VIMs processes for participation models. As stated earlier, VIM is most applicable in protected areas management. Despite this, it is compulsory to apply formal frameworks to influence its positive performance. One of the frameworks is VAMP, which includes a variety of steps. The steps include; Setting objectives and terms of reference, data analysis and development of databases, developing an alternative to concepts f visitor activities, plan documentation and finally, implementation. These processes can extend to include other steps, especially in areas with broader analysis scales. The additional steps would include reviewing and identifying issues, indicator selection, resources inventory, indicator standards specification, iterative monitoring process and implementation, impact versus standards comparison, and management alternative identification. Visitor management is a key concept to the functioning of the Department of Conservation (DOC) strategy, as it fosters utilization of historic and natural recreational resources. The DOC visitor strategy allows the managgement of design the management process by seeking to identify values, assessing potential visitor impacts, responding and monitoring the impacts and developing an ideal management regime. The focus of the Doc is to develop a standard process, which identifies key visitor impacts, especially on the values of the location. to do this effectively, the strategy employs the help of other management agencies like Geographic Information Systems. The Visitor Impact Management (VIM) addresses problem conditions, management strategies and potential causal factors (Pigram , Jenkins, 2006). The tool employs the same methods to assess and identify the effects as well as the causes. VIM aids managers in providing information that helps them control or reduce undesirable behaviour from visitors. In addition to this, VIM also suggests several approaches to that construct a scientific understanding of visitors impacts, nature and causes. It looks at impact relationships, activity-specific influences, impacts to varying tolerance. Lastly, VIM provides a means of managing or decreasing impacts of undesirable recreational use. East Coast Park managers could use this strategy to prevent or reduce the impacts of littering. Because it provides alternatives to the carrying capacity concept, the managers could use it to plan on the parks; carrying capacity in order to prevent overcrowding. Application the zoos management could use this tool to ensure that over crowding does not affect allocation of recreational activities. The framework helps the management develop various options for services and activities for visitors, and provide advices on activity approval plan. The zoos management would use tis framework to plan and ensure that the number of visitors to the park at any point coincides with the number of available resources. VIM should always be linked to the objectives of the overall management site. Its analysis and investigation sites should recognize the cause of impacts in order to allow the set up of deeper research and monitoring framework. VIM provides a means of managing or decreasing impacts of undesirable recreational use. Singapore zoo managers could use this strategy to prevent or reduce the impacts of littering. Because it provides alternatives to the carrying capacity concept, the managers could use it to plan on the zoo carrying capacity in order to prevent o vercrowding. In the past, Visitor Management was based on the interpretations and perceptions of managers on the ground. In addition to this, agencys policies and legislation drove its operations. Presently, stakeholders involvement is possible for reviewing relevant objectives, selecting central monitoring standards and indicators and initiating input into related strategies for management. This stakeholder involvement is beneficial in instances where there are suitable indicators of unacceptable consequences. In this case, the input of the public is able to identify relevant stakeholder perceptions on specific issues. In this respect, traditional VIM was similar to the processes of LAC. a Buy custom Management Planning Tools essay

Syntactical issues for a education bilingual Research Paper

Syntactical issues for a education bilingual - Research Paper Example For this reason, English speakers have the difficulty in choosing the gerunds, which can fit a specific context or the infinitive ending of a verb if they need to translate the language. While there is a specific way of determining the different ways through which gerunds are formed in Spanish, some cases are difficult to determine in interpretation of the different things from Spanish to English may not be straightforward. For example, in forming gerunds with Spanish word that end with -er, -ar, and –ir, the addition of the words are added the –ando for all that end with –ar and –iendo for all words ending with the –er and –ir. This may be a form that people may have ease in interpreting but still this could pose a difficulty in interpreting the different words that the English language use in different contexts. In interpretation of the words that end with the –ando or iendo, the English speakers interpret them as by adding –i ng at the end of the of the verb form of the word. This makes it easy to understand the meanings of all the words that appear in the language in both language and interpret them with ease of determination of the endings (Jehle par 2-3). In understanding the gerunds, however, there are words that take only the verb form only in Spanish but in English, they are either verbs or nouns in the language. For instance, the word viviendo in Spanish, which means living in the English language has the form of a verb only in Spanish but is both a verb and a noun in English. Another word like bablando, which means speaking in Spanish, may take the verb and a noun and therefore, may make it difficult to determine the correct meaning of the word. This means that an English speaker may have difficulty in determining the best way to translate the different forms of the words that they need to use in the English form from the Spanish language. For instance, those who are learning to use the Spanish m ay encounter difficulty to determine whether a word written in Spanish is either a verb or a noun in English (Schwartz and Causarano par 1). In having gerunds in the Spanish language, there are special cases that are common in the language use, which do not necessarily take the form of –ando for -ar or –iendo for –er and ir. This is because some forms of gerunds take the other forms of gerund, which is not the usual even though they may end with similar letters from at the end. These are determined by the endings of the stem of the sentence in which case, it is not obvious to determine when an English speaker is using it. Some of the special cases of determination of gerunds in Spanish include the change of –iendo to –yendo in some cases of words whose stems have a vowel ending that is in its basic form of the word. For instance, the word caer in its continuous form becomes cayendo and in the same case, the word leer will take the form of leyendo i f there is addition of a gerund. Another special case is some words have their own change of the stems, which may take change of –o- to –u- or to –ue- so that they may have their own gerund. For example, in addition to the gerund of the word dormir, the word changes to durmiendo, this does not take the form of the first stem and then the normal ending of the gerund (Jehle par 3-7). In terms of infinitive there are

Emotional Effect Music Can Have on a Film Essay

Emotional Effect Music Can Have on a Film - Essay Example According to the essay "Emotional Effect Music Can Have on a Film" findings, music in the film can have the effect of convincing the audience to believe the actions or the mood portrayed by the character as opposed to simply accepting the scene and the overall mood. For example, when a ballad is played repeatedly every time an actor is onscreen, the audience will ultimately connect the mood of the music to the character (Tan et al139). An example of this is the haunting song by David Raskin which was used repeatedly in the film Laura which resulted in the film acquiring a deeper feel owing to the perceived depth of the score. Music is used to direct the sympathy or empathy of the audience towards the characters that the director wants to depict as good of evil respectively, as such, in a film, the soundtrack played when the villain is onscreen is likely to be eerie and designed to evoke apprehension tension or fear (Juslin and Sloboda 371). Nevertheless, when the protagonist is onscr een, the music played will be evocative of hope and in action scenes when the antagonist is winning cheerful hopeful music such as the â€Å"eye of the tiger† which is considered by many to be the anthem of motivation in modern film. Used effectively as a synesthesia, music can create mood in which an audience will be subtly manipulated into associating a certain piece of music with a given mood, from a Gestalt perspective, one may even argue that some of the emotional evocations are innate,. Films such as Phycho 1960 and the more recent horror series Saw, (2005) use a variety of musical devices such as pitch, tone and melodic line to create a classical conditioning that succeeds in making the audience nervous and even scared, which is the purpose of creating a horror film in the first place. When a file plays music from which an audience can make a direct connection to the based on the retrospective themes covered by the music, it has the distinct effect of bringing past emotional experiences into the current viewing